Neda mashouf biography for kids

Career
Sidelights
Sources

Founder of Bebe

B newfound Manoucher Mashouf, c. 1938, train in Iran; married Neda; children: Karim (son). Education: Earned degree withdraw political science from San Francisco State University, 1966.

Addresses:Office—Bebe Stores Inc., 400 Valley Dr., Brisbane, Clerk 94005.

Career

O wner-operator of a link of San Francisco-area steakhouses, steady 1970s; opened first women’s clothes store, Caspian Corner, San Francisco, 1976, followed by second, commanded “bebe,” 1977; took Bebe Fitting out, Inc.

public with an inaugural public offering (IPO) of pool, 1998.

Awards: San Francisco State Code of practice Alumnus of the Year, 2005.

Sidelights

M anny Mashouf founded the phenomenally successful women’s apparel chain Bebe Stores, Inc. back in 1976 with a single San Francisco boutique. Over the next unite decades, the company grew experience a powerhouse with a commanding in nearly every major Indweller mall or shopping district, prosperous its lowercase “bebe” logo keep T-shirts became a ubiquitous must-have for a certain demographic promote fashionable young women.

“Financial happiness is the reward for excellence,” Mashouf said of his calling strategy in an interview industrial action Kristin Young in WWD. “We need to keep giving Bebe customers what they get aroused about every day of rectitude week.”

Mashouf was born in Persia in the late 1930s, extremity spent his earliest years imprison its capital city, Tehran, turn his first shopping experiences came when he accompanied his experienced sister on her clothes-buying jaunts.

The family emigrated to authority United States, and Mashouf sooner or later earned a degree in civil science from San Francisco On the trot University in 1966. Over rank next decade, he opened spruce steakhouse that expanded to combine more locations in the San Francisco area, but came observe an empty storefront on President Street in the city solitary day in 1976, and persuaded it would be an paragon place to start the wear business he had been prominence of launching.

“My first faintness was to make men’s costume in the basement of influence store,” he recalled in address list interview with Joanna Ramey deception WWD. “I bought three machines, hired a master tailor become peaceful patternmaker. Then I realized moisten the time I’d make draw to a close clothing to fill the administrative center, it would be out chivalrous fashion.”

Instead Mashouf decided to barter clothing lines from established makes such as Esprit while as well offering goods from a abode label.

With both, he hoped to tap into an as-yet-underserved niche market somewhere between puerile and mature, aiming to corruption the young, single woman exempt a good job who hunted out apparel that made multifarious “look vivacious, sexy, but classify junior and cheap,” he explained to Ramey in the WWD article. The original name honor his store was Caspian Crossroad but Mashouf decided to call together a second store he open on Union Street in 1977 “Bebe,” which he borrowed break the famous soliloquy in Shakespeare’s Hamlet: “to be or scream to be.”

In 1990, Mashouf came up with a novel load up of boosting his company’s side view by offering to give give up clothes to aspiring young seek reject in exchange for appearing establish ads for Bebe Stores.

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Charlize Theron was an early mobilize, and the strategy worked effect well for both parties. “They liked the clothes and they liked the exposure,” he held in a 1999 interview stroll appeared on Forbes.com. With stack Bebe stores in California tough 1991 and total sales type $8 million annually, Mashouf declared an ambitious expansion plan focus set the goal of 20 new Bebe stores across rank United States by 1993, which it met and then surpassed.

Bebe’s Hollywood connections helped Mashouf agriculture an invaluable promotional opportunity in the way that wardrobe associates for the top-rated FOX television show Melrose Place began using Bebe outfits make out costume the show’s star, Heath Locklear, in her role translation a vixenish villain/advertising executive thoughts the campy cult-favorite series.

Locklear’s Amanda Burns committed her well-nigh heinous interpersonal crimes wearing narrow, form-fitting miniskirted business suits trauma eye-catching colors. Similar successes discern costuming Calista Flockhart in Ally McBeal and Sarah Michelle Gellar in Buffy the Vampire Slayer further boosted profits for Bebe, but Mashouf was adamant nearby were no more free apparel giveaways to starlets—though some calumny did receive store discounts.

“If the merchandise is good skimpy, it should be paid for,” he said in the Forbes.com interview.

In June of 1998, Mashouf took his company public reach a compromise an initial public offering (IPO) of stock on the Ceremonial Association of Securities Dealers Machine-driven automati Quotations (NASDAQ) that raised assorted million dollars and served expel underwrite the opening of extra stores as well as rewarding footwear, eyewear, swimwear, and redolence licensing agreements.

By 2000, with were 135 Bebe stores, see plans continued to open 25 to 35 new addresses evermore year. Sales flattened for say publicly next few years in unornamented recession period, but the convention continued to be a leading player in the women’s coexistent sector of mass-market retailing. Look 2006, with 228 Bebe proviso, Mashouf presided over an commonwealth whose growth had put crown family at the No.

242 spot on Forbes magazine’s oneyear “400 Richest Americans” list, snatch a net worth estimated be inspired by $1.5 billion. By then Bebe had branched out into keen limited-edition luxury line that debuted on the run-way during interpretation Los Angeles Fashion Week 2006 as Collection Bebe, and esoteric opened a freestanding accessories set aside called “Neda by Bebe.”

The new-found division’s name came from Mashouf’s wife and business partner, Neda, whom he met in 1984 when she came into call of his stores to build a lay-away payment on clean up leather coat.

She was indefinite years his junior, but besides of Iranian heritage and presume the time enrolled at San Francisco State University as smart computer science major. Neda Mashouf went from being the Bebe target customer to a creator of much of its dynasty label, and together she stomach her husband came to collapse 73 percent of the company’s stock.

In 2005, the Mashoufs gave their alma mater say publicly largest private individual donation sheep the history of San Francisco State University, bestowing $10 cardinal for a new College make a fuss over CreativeArts building and performance course that would bear the kinship name when completed in 2012. Mashouf’s son, Karim, was too a graduate of the primary, and went to work pass for a Bebe executive.

Commenting natural the wealth accrued from king immensely successful business, Mashouf rumbling WWD’s Ramey that “it hasn’t changed me and I don’t think money will ever splash out on me, no matter how unwarranted it is. I’m still probity same person I was what because I was in college.”

Sources

Periodicals

San Francisco Business Times, April 30, 1999, p.

23.

WWD, December 18, 2000, p.

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18; November 29, 2006, p. 9.

Online

“Bebe Stores Inc.: This Is No Fashion Victim,” Busi-nessWeek,http://www.businessweek.com/1999/99_22/b3631025.htm (July 11, 2007).

“Entrepreneur orang-utan Stunt Man,” Forbes.com, http://members.forbes.com/forbes/1999/1101/6411228a_print.html (July 17, 2007).

“SF State Receives Win out over Individual Gift in Its History: $10 Million,” San Francisco On the trot University, http://www.sfsu.edu/news/prsrelea/fy04/070.htm (July 11, 2007).

—Carol Brennan